Even after you have gained great experience in the pharma industry, your experience will always be limited to either marketing or distribution. Both are very different operations and require completely different skill sets and expertise. This is the reason why many Pharma marketing professionals who want to start their own Pharma PCD operations, prefer to […]
Continue reading...Area of PCD Pharma Company Marketing
Marketing in a small area near your home can lead better results that marketing in a larger area of 2-3 districts. When doing PCD Pharma marketing it is essential to decide the area in which you are going to do your marketing. This is much different that marketing during the MR job as that time […]
Continue reading...Why is it better to choose a company which has a good company profile and rich marketing history?
While choosing a company for Pharma PCD, it most important that the company has a rich profile and also a good marketing history. Easier to introduce a company to a doctor: A doctor’s reputation is reliant on the medicines he prescribes. When the doctor evaluates a company, he would be happy to know that the […]
Continue reading...Why is it necessary to choose a Pharma PCD Company with its own manufacturing facility?
One of the most important decisions while starting a Pharma PCD business is the choice of your company. If you go wrong while choosing you Pharma PCD Company then there is a risk that your business will not do well even though there has been no lack of efforts from your side. Most PCD pharma […]
Continue reading...Schemes and margins to be offered to chemists:
In many areas of India there are various different trends of offering schemes to chemists. Some place in India give 20% margin to chemists and 10+1 or no schemes. Some places have a strict policy of only 16% margins with an addition of a deal which may be given or may not be given. Most […]
Continue reading...Differentiate or die:
Pharma franchise companies these days commonly do not concentrate on new molecule creation or any value addition. They typically work on the principle of manufacturing me-too products and making these products available for marketing. Very basic marketing inputs are provided by the company in order to represent the brand. The thought process behind PCD pharma […]
Continue reading...Non-Availability of stocks is Marketing Suicide for PCD Pharma Operations:
In the entire operations of a Pharma PCD marketing the most difficult process is convincing the doctors to write your brand of medicines. This is because of the high amount of competition in pharma marketing. Many old companies have very old and strong relationships with doctors. And many new pharma franchise companies have strong tie […]
Continue reading...What important role does ‘Having Pure Monopoly’ play while doing pharma franchise business?
For the PCD Pharma marketing model it is extremely essential to understand that Having Pure monopoly is essential as much for a distributor as it is for a manufacturer. Distributor’s Concern: A distributor is always concerned while choosing a new pharma-franchise company that whether that company is already operating in the area where he wants […]
Continue reading...Way to calculate cost and profit for pcd pharma companies in India.
Whenever one enters into a pcd pharma business, one of the major criteria to success or failure is to manage one’s finance well. Anyone entering into the business of pcd pharma is usually an ex pharma professional or a distributor. Both of these have limited finance and thus manage this limited finance can result in […]
Continue reading...Why getting your own license to do pharma-franchise is better than working on a stockiest license?
When you want to start your own Pharma Franchise business, the required documents include a Wholesale drug license copy and CST/VAT and Tin Number copy. One can either apply for his own license or can use a stockiest license to start PCD pharma business. Applying for a wholesale drug license requires a lot of initial […]
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