In many areas of India there are various different trends of offering schemes to chemists. Some place in India give 20% margin to chemists and 10+1 or no schemes. Some places have a strict policy of only 16% margins with an addition of a deal which may be given or may not be given. Most […]
Continue reading...Month: May 2016
Differentiate or die:
Pharma franchise companies these days commonly do not concentrate on new molecule creation or any value addition. They typically work on the principle of manufacturing me-too products and making these products available for marketing. Very basic marketing inputs are provided by the company in order to represent the brand. The thought process behind PCD pharma […]
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